Geopath
Based in USA
US out-of-home audience measurement body
Services
Geopath, originally the Traffic Audit Bureau for Media Measurement Inc., is a not-for-profit organization governed by a tripartite board comprised of advertisers, agencies, and media companies. Geopath's historical mission was to audit the circulation of out of home media in the United States. Now we use state-of-the-art audience location measurement, deep consumer insight, technology and media research methodologies along with a holistic, integrated approach to provide powerful tools that measure and analyze audience location and show how consumers engage with out of home advertising.