Geopath
Based in USA
US out-of-home audience measurement body
Services
Geopath, originally the Traffic Audit Bureau for Media Measurement Inc., is a not-for-profit organization governed by a tripartite board comprised of advertisers, agencies, and media companies. Geopath's historical mission was to audit the circulation of out of home media in the United States. Now we use state-of-the-art audience location measurement, deep consumer insight, technology and media research methodologies along with a holistic, integrated approach to provide powerful tools that measure and analyze audience location and show how consumers engage with out of home advertising.
In the News
- Geopath President Mabin to Depart
- Geopath Partners for Audio OOH Measurement Launch
- Geopath Hires Former Comscore Exec as SVP of Product
- OOH Audience Body Geopath Confirms President
- Former Geopath President Kym Frank Joins Intermx
- Kym Frank Resigns as Geopath President
- Clear Channel Launches Improved Airport Media Tracker
- HERE Partners to Optimise Ad Placement
- Geopath Launches OOH Currency
- Geopath Sets Up Advisory 'Futures Council'
- Geopath Debuts OOH Profiling / Targeting Suite
- Geopath to Provide OOH Measure for Place-Based Ads
- Geopath Taps Ayuda[x] to Power OOH Measurement
- Geopath Selects Streetlytics to Drive New OOH Solution
- Traffic Audit Bureau to Be Renamed Geopath