Toluna
Based in UK
Full Service Firm
Real-time insights at the speed of the on-demand economy. Global scale, innovative technology and research design.
Services
Toluna delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients explore tomorrow, now.
Toluna is the parent company of Harris Interactive Europe and KuRun Data. Together, we push market research toward a better tomorrow.Expertise
- 3 books every researcher should read in 2025
We've rounded up three must-read books for researchers in 2025 (plus a bonus blog!) Each title offers valuable insights that can shape how you approach your work - whether you're refining your methodology, improving quality, or thinking about how to turn your data into actionable insights.- AI and data quality: navigating risks and embracing opportunities
In this article, we're exploring the dual nature of AI in market research-how it can enhance data quality and insight generation while also introducing risks that need to be carefully managed.- 10 years of elevating city branding with Brand Fame with Rotterdam
We're celebrating our 10-year partnership with the Rotterdam. Make it Happen. brand alliance, a unique collaboration among 40 leading Rotterdam-based companies aiming to enhance the city's appeal, both nationally and internationally, by creating a cohesive and powerful brand identity for the city.- How load shedding is shaping media consumption in South Africa
Media consumption patterns across South Africa are undergoing a major shift, driven, in part, by ongoing load shedding. Toluna, in partnership with TikTok, conducted a survey to explore how South Africans are adapting to these changes and what they mean for the future of media.- Toluna recognized in GRIT's Top 50 most innovative suppliers of 2024
We're thrilled to be recognized yet again as a leader in innovation in the 2024 GreenBook Research Industry Trends (GRIT) Business & Innovation Report! In addition, we're ranked #8 in the list of most innovative full-service companies. Needless to say, we're over the moon.