Toluna
Based in UK
Full Service Firm
Real-time insights at the speed of the on-demand economy. Global scale, innovative technology and research design.
Services
Toluna delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients explore tomorrow, now.
Toluna is the parent company of Harris Interactive Europe and KuRun Data. Together, we push market research toward a better tomorrow.Expertise
- 3 books every researcher should read in 2025
We've rounded up three must-read books for researchers in 2025 (plus a bonus blog!) Each title offers valuable insights that can shape how you approach your work - whether you're refining your methodology, improving quality, or thinking about how to turn your data into actionable insights.- AI and data quality: navigating risks and embracing opportunities
In this article, we're exploring the dual nature of AI in market research-how it can enhance data quality and insight generation while also introducing risks that need to be carefully managed.- 10 years of elevating city branding with Brand Fame with Rotterdam
We're celebrating our 10-year partnership with the Rotterdam. Make it Happen. brand alliance, a unique collaboration among 40 leading Rotterdam-based companies aiming to enhance the city's appeal, both nationally and internationally, by creating a cohesive and powerful brand identity for the city.- How load shedding is shaping media consumption in South Africa
Media consumption patterns across South Africa are undergoing a major shift, driven, in part, by ongoing load shedding. Toluna, in partnership with TikTok, conducted a survey to explore how South Africans are adapting to these changes and what they mean for the future of media.- Toluna recognized in GRIT's Top 50 most innovative suppliers of 2024
We're thrilled to be recognized yet again as a leader in innovation in the 2024 GreenBook Research Industry Trends (GRIT) Business & Innovation Report! In addition, we're ranked #8 in the list of most innovative full-service companies. Needless to say, we're over the moon.In the News
- INTERVIEW: Toluna Founder & CEO Frédéric-Charles Petit
- Single Brand for Fast-Evolving Toluna
- McKenna Rejoins Luth in Senior Bus Dev Role
- Toluna Moves Ma to Japan for MetrixLab Integration
- Toluna Rolls Out Synthetic Personas
- ACKWEST Buys Precision Sample from Toluna
- Toluna Veteran Twite Joins Watermelon in CRO Role
- RTi Hires Project Director
- Senior APAC Hires for Booming MR Software Firm Walr
- Toluna Adds QProbe Tool to Growing AI Offer
- Former Toluna VP Day Joins InnovateMR
- Toluna Unveils HarmonAIze Synthetic Data Suite
- PureSpectrum Hires Toluna's Ahad to Lead Innovation
- Toluna Integrates New Quality Protocols
- QuMind Hires Client Services Director
- Toluna Adds Open-Ended Analysis Tool SmartCloud
- Two Join Toluna C-Suite
- Senior Marketing and Product Hires for Dynata
- Toluna Adds CPG Exec to Board
- Toluna Promotes for CMO Role
- Toluna Confirms More Senior Roles after MetrixLab Buy
- Toluna Confirms Exec Team following MetrixLab Buy
- Chanana to Head Up Toluna and MetrixLab India
- Angus Reid Group Hires Chapin-Bayley as President, US
- BEAM Hires Director of Fieldwork
- Precision Sample Boosts US Sales Team
- Toluna Start Adds Automated MaxDiff Solutions
- Toluna and FS Firms Launch Consumer Duty Consortium
- Toluna Buys MetrixLab and Will Partner with Macromill
- Potentia Hires Director of Operations and Three New Execs
- Toluna Buys Further's Tech to Launch Start Qual
- Toluna Buys 'Agile MR' Firm GutCheck
- MindProber Names CRO, Gets Funds for US Opening
- Toluna Launches Automated Multimarket Research Tech
- Toluna Adds GM for Americas
- Toluna Moves Lelièvre to New Chief People Officer Role
- Economic Turmoil Drives Need for Market Understanding
- Toluna Expands to Thailand
- Toluna and Harris Join for 2022 French Election Polling
- Former Toluna MD Mark Simon Named MindProber Advisor
- PureSpectrum Hires to Establish Presence in France
- Global Role for Toluna's Susan Vidler
- Toluna Hires Chief Sales Officer
- Toluna Hires Global Marketing Head
- Panelbase Hires Client Account Director in London
- Toluna Start Adds New Product Development Tools
- Mathilde Lelièvre Named Toluna Chief Operations Officer
- Harris Germany CEO Thomas Rodenhausen to Exit
- Toluna Hires and Promotes in US
- Traction Advising Guides Sale of TINYpulse to Limeade
- COMMUNITIES FEATURE: Helping John Lewis Transform
- COMMUNITIES FEATURE: Getting Closer to Your Consumers
- Toluna Launches Subscription Model
- New Toluna European CRO Role for Harris UK MD Vidler
- Senior Hires for Toluna
- Feedback Loop Hires Toluna's Pasqualina
- Pfau Takes President's Role at iMAD Research
- Escalent Names Six New VPs
- Canvs Emotion Platform Added to Toluna Start
- Former Nielsen MD Named Toluna Board Chairman
- 'Significant' Growth Funding for Toluna
- MrWeb 21 Years Feature: Faster, Better, More
- New ANZ Leader for Toluna
- MrWeb 21 Years Feature: All Change at Toluna
- Toluna Launches End-to-End Platform 'Start'
- Suzy Hires Five in NYC
- Toluna Replaces ITWP as Group's Principal Brand
- Toluna Launches Cross-Device Measure in China
- Toluna Adds Senior Execs in North America and India
- Toluna Wins Dynamic Profiling Patent
- Toluna Adds Scripting Enhancements to QuickSurveys
- Pureprofile Creates Sales and Marketing Leader Role
- Two New Express Products for Harris Interactive
- Toluna Opens Media and Entertainment Practice
- Toluna Names Nicholas Langeveld North America MD
- ITWP Promotes and Hires for Leadership Team
- Toluna and Harris Parent ITWP Strengthens Senior Team
- Toluna to Offer Influencers Bitcoin Rewards
- Toluna Expands China Reach with WeChat Mobile Survey Applet
- Mark Simon to Leave Toluna after Fourteen Years
- Toluna's Singham Joins Populus Data Solutions
- Harris Interactive Launches 'Price Express' NPD Tool
- Toluna Opens in Melbourne, Hires in India
- Harris Interactive Unveils Live Viewer Insights Tool
- New HR Leader for Toluna and Harris Europe
- InnovateMR Names Global Panel Recruitment Director
- Toluna's KuRunData Debuts WeChat Mobile Survey App
- Toluna Adds Heatmaps to PowerPack Concept Tool
- Toluna Rolls Out PowerShelf Placement Testing Solution
- Maru/Blue Hires First COO
- Toluna 'Evolves' into Platform-Based Insights Firm
- Sampling Firm Innovate Hires President
- 'Insights on Demand' Group Picks up Steam
- Consortium to Steer Toluna's 'New Category'
- Toluna Expands in China Through KuRunData Acquisition
- Harris Launches Same-Day Package Test
- Toluna Aims to Define and Lead 'Insights on Demand'
- Toluna Launches DIY Package Concept Analysis Tool
- Toluna Integrates Passive Digital Behaviour Data
- Harris Interactive Launches 'PopUP Communities'
- Toluna Launches QuickCommunities
- Toluna Healthcare Partnership Extends Patient Access
- Toluna Adds 'Hyper-Targeting' to QuickSurveys Suite
- Sample Answers MD Phil Bird Steps Down
- Toluna Healthcare Arm Launches RapidResultsRx
- Toluna Hires Rampuria to Lead Business Development
- Toluna Hires Kim-Hays to Build Up Community Panel
- Toluna Hires and Moves Boost US and ANZ Teams
- Toluna Builds MENA Team and Panels
- Toluna Deal Boosts Access to Hard-to-Reach Patients
- Toluna Opens First Office in Brazil
- QuickSurveys Suite Adds 'PowerConcept' Tool
- Toluna Buys Digital Tracking Firm Crossense
- Toluna Opens in Dubai, Hires Kobeissi as MENA GM
- Toluna Adds Concept Testing and Video Hosting to QuickSurveys
- Toluna Adds Twenty Percent to Headcount
- Toluna Combines Products for 'Real-Time Research'
- Toluna Adds Attitude Tool to QuickSurveys
- Toluna Opens First Office in Malaysia
- Toluna Ramps Up SampleXpress
- Asian Expansion for Cint
- Toluna Gets $10m to Promote QuickSurveys
- Toluna Launches 'Mobile Member App'
- Cooke to Lead Harris Interactive UK Communities Arm
- Former Toluna Execs Launch SampTech in India
- Toluna Hires Ludovic Milet as APAC MD
- Toluna Launches 'PanelPortalLight'
- BDRC Launches Digital Agency Alligator
- Toluna Parent Buys Harris Europe from Nielsen
- Toluna Promotes Bremer to Global Strategy Role
- George Terhanian Leaves Toluna to Join NPD
- Toluna Adds BrainJuicer's FaceTrace
- Toluna Launches PowerPosition Automated Survey Tool
- Toluna Opens Korea Office
- Toluna Adds Location Targeting to Survey App
- Toluna Launches Real-Time Tracking Insight Tool
- Former Toluna Exec Opens Sample Firm in Canada
- Toluna Launches SampleXpress DIY Platform
- French MR Recruiter Launches
- Toluna Debuts Diary App
- Toluna Opens in Singapore and Moves in Hong Kong
- Toluna and FashionPlaytes Link for 'Tween Girl' Insight
- Toluna Upgrades Analytics Tool
- MRops Adds Guerin and Harding to Leadership Team
- Toluna Reshuffles Management Pack
- uSamp Hires Former Toluna Exec for European Push
- Partnership for CMI and Toluna
- Trust Alliance Adds Three
- Toluna Adds In-depth Survey Capability to Mobile App
- Influx of Top Brass at Op4G
- Toluna Enhances Social Media Voting Platform
- Toluna Launches SmartSelect Profiling Tool
- respondi CEO Elected as DGOF Board Director
- Toluna Adds QuickSurveys to iPad and iPhone App
- Mintel Hires Former Toluna Director for New BPC Role
- Fredrickson Joins Toluna as Group COO
- Toluna Launches Analytics Product
- Former Toluna Manager Launches MR Services Firm
- Toluna Links Panel Platform with Facebook
- Toluna Extends QuickSurveys with 'Ask the Nation'
- Toluna Hires to Boost Quality and Innovation
- High Court Approves Toluna Sale
- Toluna Unveils iPhone Survey App
- Toluna Shareholders Give Thumbs-Up
- Toluna Tunes in to Tunisia
- Boards Approve Toluna Privatisation Deal
- Profits Climb at Toluna Despite US Revenue Fall
- Toluna and nurago Roll Out BrandSpector in US
- Privatisation Deal Values Toluna at £161m
- Terhanian Replaces Scott as President of Toluna N.A.
- Toluna Launches Concept Test Security Feature
- Toluna Adds Social Media Features to PanelPortal
- Saha Rejoins Toluna as European Services Director
- Terhanian Joins Toluna
- Greenfield Integrated as Toluna Revenues Soar
- Toluna Opens Office in Spain
- Toluna Rolls Out Panelist Platform Globally
- Chime Nabs Squires from Toluna
- Panel Firms Launch Sample Quality Group
- Toluna Still Booming in First Quarter
- Toluna Rolls Out Panel Portal in US
- Toluna Celebrates 'Remarkable Year'
- Toluna Continues Global Community Roll-out
- ToLuna Results 'Ahead of Expectations'
- Toluna Self-Survey Tool Rolled Out in US
- Ciao Surveys MD Departs
- Globalpark Hires Former Toluna MD
- Online Research Pair Scoop Top AIM Awards
- Strong Half Year for Toluna
- ToLuna Welcomes Greenfield Staff
- Date Set for ToLuna's Greenfield Buy
- ToLuna Buys Greenfield Online
- ToLuna Continues Success Story
- Toluna Completes Common Knowledge Integration
- Toluna and nurago Link to Provide Ad Insight
- Revenue Jump for Toluna
- Toluna Debuts Online Polling Tool
- Toluna US Buy Leads to Flat Pre-tax Profit
- Toluna Opens in Australia
- Toluna is French No.1
- Toluna Buys Common Knowledge
- Toluna Reports 42% Rise in Profits
- Japanese Panel for Toluna
- Toluna Primed for 45% Growth
- Toluna Strikes Deal to Build B2B Panels
- iD Factor Launches Specialist Panels
- Toluna Gives Panellists DIY Poll Option
- ToLuna Hires Former GMI Exec As Group COO
- Toluna Debuts Upgraded PanelPortal
- ToLuna Continues Rapid Revenue Growth
- Toluna Ready with Chinese Panel
- Brazilian Blast-Off for ToLuna
- ToLuna Rising in the East
- ToLuna Confirms Trebled Revenue and Profit
- ToLuna Expects to Treble Revenue
- Australian Panel for ToLuna
- ToLuna Revenue Rockets
- New York Office for ToLuna
- Mobile User Panel for ToLuna
- Stellar Growth for ToLuna