Coalition for Innovative Media Measurement (CIMM)
Based in USA
Cross-industry media measurement coalition
Services
The CIMM is a is a non-partisan coalition focused on cultivating improvements, best practices and innovations in measurement and currency, the development of new metrics, and data collaboration and enablement. Members come from across the media and measurement ecosystem, including providers, buyers, trade bodies and consultants. The organisation became part of the Advertising Research Foundation (ARF) in 2018