Coalition for Innovative Media Measurement (CIMM)
Based in USA
Cross-industry media measurement coalition
Services
The CIMM is a is a non-partisan coalition focused on cultivating improvements, best practices and innovations in measurement and currency, the development of new metrics, and data collaboration and enablement. Members come from across the media and measurement ecosystem, including providers, buyers, trade bodies and consultants. The organisation became part of the Advertising Research Foundation (ARF) in 2018
In the News: list all 35 articles
- CIMM to Promote Universal Watermark
- Attention Council Merged into CIMM
- CIMM and TVB Launch Local Measurement Showcase
- CIMM Study to Assess Role of Panels in US TV Market
- CIMM Launches Study on Use of Smart TV Viewing Data
- CIMM Appoints Deputy MD
- CIMM Launches Five New Working Groups
- CIMM to Launch Converged TV Measurement Provider Guide
- Jon Watts Named CIMM MD as Clarke Readies to Retire
- CIMM Launches Passive TV Measurement Study
- CIMM Launches Smart TV/STB Data Combination Study
- CIMM Probes Differences in TV Attribution Models
- US Trade Body Merger: CIMM Becomes Part of the ARF
- Kantar Tech Forms Basis of New Cross-Media Standard
- Associations Working on Audience Data Quality 'Label'
- CIMM Pitch Invites Smart TV and STB Data Combination
- comScore and CIMM Look to Expand Cross-Platform Measurement
- CIMM Invites Proposals for Video Standard
- CIMM Partners for Video Coding Standard
- CIMM Seeks Bids for Video Viewing Data Warehouse
- Nielsen and CIMM to Collaborate on Innovation
- CIMM and SAM Link for Cross-Platform Ad Tests
- MTVN Creates New Lead Role for Fahey Rush
- CIMM, Arbitron and comScore to Run 3-Screen Studies
- CIMM to Consider Standard for Tracking Web Content
- CIMM to Drive US TouchPoints Launch
- CIMM Considers iPhone-Based Study
- CIMM Publishes Set-Top-Box Lexicon
- CIMM to Create Lexicon of STB Measurement Terms
- Time Warner Insights Exec Wins CIMM MD Role
- STB Measurement First Priority for CIMM
- CIMM Invites Set-Top Box Data Providers
- CIMM Names Leader, Plans Release of RFPs
- Coalition 'Not About Competing with Nielsen'
- TV Audience Measurement Coalition Confirmed