MRI-Simmons
Based in USA
Full Service Firm
consumer insights specialist
Services
MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. The firm specializes in providing insights on the American consumer, using thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement.
In the News
- NIQ Extends Cadent Partnership for Audience Targeting
- Nielsen Partners to Integrate Consumer, Auto Market Data
- MRI-Simmons Integrates Data for New Local Media Study
- Experian and MRI-Simmons Expand Partnership
- NIQ and MRI-Simmons Partner with Comscore's Proximic
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