MRI-Simmons
Based in USA
Full Service Firm
consumer insights specialist
Services
MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. The firm specializes in providing insights on the American consumer, using thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement.
In the News
- Trade Desk Deal and New Brand for NIQ and MRI-Simmons
- MRI-Simmons Partners with TransUnion
- datafuelX Adds MRI-Simmons Demographics to TV Data
- Further MRC Accreditation for MRI-Simmons
- MRI-Simmons in Advanced Ad Deal
- MRI-Simmons Hires 605's Brian Katz for Advanced Ad Role
- GfK Hires MRI-Simmons' Bhaumik for Global Director Role
- GfK and Dstillery Link for Auto Intender Ad Targeting
- MRC Renews 'Survey of the American Consumer' Accreditation
- MRI-Simmons and FourthWall in Profile Targeting Deal
- MRI-Simmons Partners for New Cultural Segmentations
- MRI Simmons and Engagement Labs in Word-of-Mouth Deal
- Firms Launch Personality Trait Targeting Tool
- MRI-Simmons Debuts 'Sales Catalyst' Audience Analyzer
- JV for GfK MRI and Simmons Research