Barb
Based in UK
UK's ad currency body for video audiences
Services
Our hybrid approach integrates people-based panel data with census-level online viewing data. Our methodology enables us to deliver inclusive measurement of total identified viewing across all broadcast, VOD and video-sharing platforms, delivered onto and consumed via multiple platforms and devices.
As the past, present and future of total viewing measurement, Barb is uniquely placed to empower transformation of the UK TV and advertising ecosystem, through integrated audience data and actionable insights.