Barb
Based in UK
UK's ad currency body for video audiences
Services
Our hybrid approach integrates people-based panel data with census-level online viewing data. Our methodology enables us to deliver inclusive measurement of total identified viewing across all broadcast, VOD and video-sharing platforms, delivered onto and consumed via multiple platforms and devices.
As the past, present and future of total viewing measurement, Barb is uniquely placed to empower transformation of the UK TV and advertising ecosystem, through integrated audience data and actionable insights.In the News: list all 39 articles
- Barb Establishment Survey Out to Tender
- Barb Starts YouTube TV Viewing Coverage
- YouTube Discontinues Barb Subscription for Q3
- Barb Overnight Commercial Audience Ratings Now in Beta
- Disney+ Joins Barb's Advanced Campaign Hub
- RSMB to Build New Reporting Suite for Barb
- Barb to Report on TV Viewing of 200 YouTube Channels
- Two Year Data Collection Deal for Barb and PAMCo
- UK's Barb Picks MediaSense and Snowflake for Data Hub
- Barb Launches Trustmark, Opens Up Co-viewing Data
- Origin Landscape Survey Launched
- Origin Beta Trial Starts - plus Why it's Not a Currency
- Barb and PAMCo Trial Shared Data Collection
- Barb Completes Panel Expansion to 7,000 Homes
- UK Telecoms Groups in Challenge to Barb
- UK Video Measurement Body Barb to Work with USA's MRC
- Barb Issues First Big Data Tender for UK Viewing
- Barb Finds New FD as McLachlan Retires
- Barb Integrates Traded Audiences with CFlight Service
- Barb Promotes for New COO Role
- BVA BDRC Wins UK's TV Audience 'Landscape Study'
- New Barb Contracts Promise Faster and Richer Reporting
- Barb Hires, Sets Out Plan for CFlight Upgrade
- Barb Adds BVOD, SVOD and Video Sharing Data to API
- Barb to Take Responsibility for TV Ad Metric CFlight
- Barb Hires Data Science Head
- BARB Commits to 'Fit-for-TV' Measure, Rebrands
- BARB Launches Viewing Data API Beta
- Ipsos Gets Contract to Expand BARB Panel
- ITV Launches Share of Voice and Matchmaker Tools
- BARB Issues Content ID System Invitation to Tender
- Netflix and Disney Join UK's BARB
- BARB Issues Tender for Panel Expansion Recruitment
- BARB to Consult on Video Coverage Definition
- BARB Hires Laycock for New Audiences Director Post
- BARB Hires for New Research Ops Director Role
- BARB Adds Streaming Data
- BARB Adds Smartphones for Four-Screen Viewing Data
- BARB Gives Kantar and RSMB Long-term Contracts