ISBA / Origin
Based in UK
Cross-media measurement initiative launched by ad association the ISBA
Services
Origin is an advertiser-led cross-media measurement service. It produces reports showing the de-duplicated reach and frequency of multi-channel advertising campaigns.
Origin shows advertisers and their agencies how many people are reached by the media owners, channels and platforms on their schedule. It reports the unique reach of each touchpoint and identifies where touchpoints are working together to grow frequency.