ISBA / Origin
Based in UK
Cross-media measurement initiative launched by ad association the ISBA
Services
Origin is an advertiser-led cross-media measurement service. It produces reports showing the de-duplicated reach and frequency of multi-channel advertising campaigns.
Origin shows advertisers and their agencies how many people are reached by the media owners, channels and platforms on their schedule. It reports the unique reach of each touchpoint and identifies where touchpoints are working together to grow frequency.In the News: list all 16 articles
- ISBA Opens Origin to More Advertisers, Adds Features
- Origin Selects Providers for Methodological Audits
- New Features for Origin Beta Triallists
- ISBA DG to Step Down but Remain as Chair of Origin
- Pilot Plots a Course for Inclusion of Mail in Origin
- Origin Landscape Survey Launched
- Origin Beta Trial Starts - plus Why it's Not a Currency
- ANA Forms Separate Business for its Cross-Media Measure
- Havas Media Signs Up to UK's Origin
- Samsung Ads Joins Origin as First CTV Participant
- ISBA's Origin On Track as Six More Advertisers Join
- UK's Origin to Trial Samba TV ACR Approach
- Differentology to Deliver Origin Media Landscape Study
- ISBA Names First Origin CEO
- Origin Completes Cross-Media Measurement Proof of Concept
- Cross-Media Measurement Win and Roll-Out for Kantar