Lumen Research
Based in UK
Software / platform provider
Ad attention measurement specialist
Services
Lumen is an end-to-end attention technology company that drives better performance for advertisers, publishers, and brands with next-generation attention solutions powered by predictive eye-tracking. Lumen has been helping advertisers understand the attention economy for 10+ years. The company started out by developing patented eye-tracking technology for creative attention studies, helping advertisers understand how consumers see advertising across online and offline ads. Since then, we've evolved to focus on Attention across all types of media.
Our technology enables our clients to understand when an ad is actually seen and for how long - and turning that attention data into action and outcomes.