Based in UK
Software / platform provider
Ad attention measurement specialist
Services
Lumen is an end-to-end attention technology company that drives better performance for advertisers, publishers, and brands with next-generation attention solutions powered by predictive eye-tracking. Lumen has been helping advertisers understand the attention economy for 10+ years. The company started out by developing patented eye-tracking technology for creative attention studies, helping advertisers understand how consumers see advertising across online and offline ads. Since then, we've evolved to focus on Attention across all types of media.
Our technology enables our clients to understand when an ad is actually seen and for how long - and turning that attention data into action and outcomes.In the News: list all 9 articles
- DV Unveils Authentic Attention for Social
- IAS and Lumen to Offer Snap Attention Measurement
- Former Zeotap CCO Joins Lumen Research
- IAS Rolls Out 'Quality Attention' Measure
- Nexxen and Lumen Link for First CTV Attention Solution
- IAS and Lumen Partner for Improved Attention Measure
- Attention Measurement Firm Lumen Merges with Avocet
- Lumen and TVision Partner on TV Viewing and Attention
- Havas and Lumen to Create Attention Measurement Tools
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