System1
Based in UK
Full Service Firm
Specialist in measuring and forecasting the effectiveness of ad creative. Formerly known as Brainjuicer
Services
Since 2000, System1 has helped marketers tap into consumers' emotions to predict and improve the commercial impact of ads and ideas. Our methodology is rooted in the groundbreaking behavioral science and emotion-based research of psychologists Daniel Kahneman and Paul Ekman.
The World's Largest Database of Emotional Norms: Discover the emotional response data within our Test Your Ad Premium database of over 150,000 ads and Test Your Innovation database of more than 50,000 ideas to unlock brand and category insights.