System1
Based in UK
Full Service Firm
Specialist in measuring and forecasting the effectiveness of ad creative. Formerly known as Brainjuicer
Services
Since 2000, System1 has helped marketers tap into consumers' emotions to predict and improve the commercial impact of ads and ideas. Our methodology is rooted in the groundbreaking behavioral science and emotion-based research of psychologists Daniel Kahneman and Paul Ekman.
The World's Largest Database of Emotional Norms: Discover the emotional response data within our Test Your Ad Premium database of over 150,000 ads and Test Your Innovation database of more than 50,000 ideas to unlock brand and category insights.In the News
- Sualog Joins BoltChatAI as APAC Leader
- System1 Hires MD of Innovation
- Rapid Growth for Ad Testing Firm System1
- System1 Launches Innovation Success Forecasting Tool
- System1 Hires for US and Global Growth
- Big Name Client Researchers Join WIRe Advisory Board
- System1 Measures Digital Ad Attention and Response
- Walr Hires Client Service Leader
- System1 Votes to Keep Howell and Kearon in Place
- System1 Adds Audio to 'Test Your Ad' Tool
- Vision One Launches System1-Based Unit
- Former System1 Leaders Seek to Replace Chairman
- Former System1 CCO Joins MR Tech Firm Walr
- New York Appointment for PRS IN VIVO
- System1 Buy Adds CouponFollow Subscriber Data
- US Firm System1 Taken Public with $1.4bn Valuation
- Senior Sales Hire for Sentient
- Delineate Hires Jeff McDonald for US Expansion
- Behavioral Specialist Leach Launches Mindstate Group
- Maru/Matchbox Hires System1 Man Brent Snider
- Flat Year for System1 as AdRatings Spend Continues
- System1 Hires Sualog as APAC MD
- System1 Cuts Costs, Boosts Bottom Line
- Launch for System1's Ad Ratings Service
- System1 Revenue Drops but Profits Rise
- System1 Betting Big on Ad Ratings Launch
- Former System1 Exec Alex Hunt Joins PRS IN VIVO
- System 1 Readies for Ad Ratings Launch
- Hunt to Leave System1 Research
- Battered System1 to Bounce Back with Ratings Launch
- System1 Reports on 'Disappointing Year'
- System1 Reports Difficult Quarter
- Batchelor Takes Non-Exec Chair Role at Watch Me Think
- System1 Upgrades Concept Test Technique
- System1 Launches Video Content Tracker
- Consumer Intent Platform System1 Raises $270m
- John Kearon Named President of The ESOMAR Foundation
- System1 Group Anticipates Full Year Profit Decline
- BrainJuicer to Become System1 Research
- BrainJuicer to Rebrand
- System1 Approach Drives BrainJuicer Growth
- Hunt to Lead BrainJuicer's MR Business Worldwide
- BrainJuicer Profits Up in 2016
- BrainJuicer's Johnson Transfers to System1 Agency
- BrainJuicer Debuts System1 Digital Ad Testing
- BrainJuicer Opens Election Prediction Unit
- BrainJuicer on Upward Curve Again
- Launch for BrainJuicer's System 1 Creative Agency
- BrainJuicer Opens in Australia
- BrainJuicer Board Agrees One Million Share Buy-Back
- Modest Growth for BrainJuicer
- BrainJuicer Launches System 1 Brand Tracking Tool
- BrainJuicer Launches Comms Testing Tool
- One-Off Costs Reduce BrainJuicer First Half Profit
- BrainJuicer Axes Italian Office
- BrainJuicer Reports Flat 2014 Revenue
- Growth and Senior Promotions for BrainJuicer
- BrainJuicer Redefines 'Flat'
- BrainJuicer Reports First Half Revenue Rise
- BrainJuicer Warns of Cost Increases
- Toluna Adds BrainJuicer's FaceTrace
- BrainJuicer Names Brazil Client Director
- BrainJuicer Hires Former NeuroFocus Senior Partner
- BrainJuicer's Johnson Becomes Continental MD
- BrainJuicer Welcomes 17% Revenue Increase
- BrainJuicer Debuts FeelMore50 'Emotional Ad' Measure
- MBLM and BrainJuicer Link for 'Brand Intimacy' Study
- Strong First Half for BrainJuicer
- BrainJuicer Expects 4% H1 Sales Increase
- BrainJuicer Rolls Out Emotion-Based Pack Test
- PepsiCo's Leach Joins BrainJuicer Behavioral Labs
- BrainJuicer Boosts Singapore Team
- BrainJuicer Reports 'Poor Year' as Clients Cut Back
- Squeezed BrainJuicer Sheds 9% of Staff
- 'Disappointing' Q4 for BrainJuicer
- BrainJuicer Hires Jounot to Lead New Paris Office
- BrainJuicer Reports 14% Increase in H1 Profits
- BrainJuicer Opens Practice in India
- BrainJuicer Hires Teri Hall from P&G
- Simon Godfrey Steps Down at BrainJuicer
- BrainJuicer Confirms Profit Surge
- BrainJuicer Move Continues Broadway Run
- BrainJuicer Hires Former Microsoft MR Manager
- BrainJuicer Hires Leader for US 'Juice Generation'
- BrainJuicer Revenues up 26% to £20m
- BrainJuicer Netherlands Moves Offices
- BrainJuicer Revenues Up 26% on Back of US Growth
- BrainJuicer Predicts 25% H1 Revenue Increase
- BrainJuicer Hires Wicklin to Lead in Southern USA
- Former Client Trovato Joins BrainJuicer
- BrainJuicers Sell Shares as Investors Pile In
- Unilever Sells Final Stake in BrainJuicer
- BrainJuicer Reports 38% Revenue Hike
- BrainJuicer's US Pioneer Moves to Canada
- Unilever Trims BrainJuicer Stake Again
- BrainJuicer Continues Rapid Growth
- A Victory for Truth
- Batchelor Joins the BrainJuicer Board
- Unilever Cuts BrainJuicer Stake Again
- Unilever Nets £4m from BrainJuicer Share Sale
- BrainJuicer Confirms Rapid First Half Growth
- Wood Named MD of BrainJuicer Labs
- BrainJuicer Grows 48% in First Half of 2010
- BrainJuicer Hires MD for Chinese Venture
- BrainJuicer Opens in Brazil
- BrainJuicer Buys Back Shares for Incentive Scheme
- Smart Profit for BrainJuicer
- BrainJuicer Hire Fuels Big Ambitions
- BrainJuicer Anticipates 26% Revenue Increase
- BrainJuicer Reports 22% Revenue Growth
- BrainJuicer Grows 22% in First Half
- BrainJuicer Hires for US Expansion
- Growth Spurt for BrainJuicer
- Growth, German Office and Canadian Deal for BrainJuicer
- BrainJuicer Confirms Strong Organic Growth
- BrainJuicer Products Boost Healthy Figures
- BrainJuicer Expands to Switzerland and Australia
- BrainJuicer Strategy Bearing Fruit
- BusDev Hire for BrainJuicer
- BrainJuicer Results Show Healthy Expansion
- Non-Exec Chairman for BrainJuicer
- BrainJuicer Reports Post-flotation Profits
- Winning Papers from ESOMAR
- Forget Targeted Samples and Ask the Crowd
- Brainjuicer Launches Large-Scale Online Qual Tool
- BrainJuicer Opens In NYC