BARC India (Broadcast Audience Research Council)
Based in South Asia
Indian ad currency body
Services
A not-for-profit Joint Industry Body (JIB) providing impartial audience estimates to broadcasters, advertisers and ad agencies. Its methodology includes use of big data as well as a panel of around 257,000 individuals in more than 58,000 households, in more than 5400 towns and villages across India - described as 'adequately representative' of the country's viewing.