BARC India (Broadcast Audience Research Council)
Based in South Asia
Indian ad currency body
Services
A not-for-profit Joint Industry Body (JIB) providing impartial audience estimates to broadcasters, advertisers and ad agencies. Its methodology includes use of big data as well as a panel of around 257,000 individuals in more than 58,000 households, in more than 5400 towns and villages across India - described as 'adequately representative' of the country's viewing.
In the News: list all 25 articles
- New Chairman for BARC India
- Jha Leaves BARC for NielsenIQ Client Ops Role
- New Measurement Science Leader for BARC India
- BARC Hires Mindshare's Upadhyay as CIO
- New CEO for Ad Currency Provider BARC India
- BARC Launches Portal for Viewing Report Access
- BARC Splits Free and Pay TV Audiences
- BARC India Launches 'Premium Home' Viewing Measure
- Media Audience Specialists Launch Global Alliance
- BARC India Hires and Promotes
- BARC Expands and Integrates Viewing Measures
- BARC India Elects New Chairman
- Indian Statistical Institute Endorses BARC India
- BARC India Adds OOH TV Viewing
- Five Detained in BARC India Panel Tampering Scam
- BARC India Expands RPD Panel with Airtel Deal
- BARC India Elects New Chairman
- BARC India Appoints Nielsen for Digital Measurement
- BARC India Plans EKAM Cross-Media Measurement Suite
- BARC to License Suppliers for Ratings Consultancy
- BARC India Hires for Digital Audience Measurement Push
- BARC Debuts Mobile App for Viewership Data Access
- BARC and TAM Prepare 'Meterology' JV Launch
- BARC India Issues Cross-Platform Request for Information
- BARC and TAM Join Forces for Indian TV Currency