MobileMarketResearch
Based in Canada
Software / platform provider
MobileMarketResearch offers MyInsights, a new, agile, inexpensive mobile research app. We are flexible, listen to feature requests from clients, we respond fast and try to keep our costs as low as possible.
Services
MobileMarketResearch is a leading provider of innovative mobile research solutions designed to meet the evolving needs of market researchers and businesses alike. Founded 12 years ago by experts with extensive experience in qualitative market research, MobileMarketResearch was built to address the demand for efficient, flexible, and cost-effective research tools. Recognizing the growing need for mobile research, our team has developed a suite of apps that leverage cutting-edge technology to gather rich insights and engage participants in real-time.
At the core of our offerings is MyInsights, a powerful app designed for qualitative market research. MyInsights allows researchers to capture the thoughts, experiences, and behaviors of participants as they unfold in real-world settings. This mobile ethnography tool supports a variety of data collection methods, including text responses, photos, videos, and audio fragments. MyInsights is ideal for diary studies, pre- and post-tasking, and real-time discussions, providing researchers with contextual insights that lead to deeper understanding. It also features survey and poll capabilities, giving businesses the ability to gather a blend of qualitative and quantitative data with ease. By reducing the observer effect and enabling geographic flexibility, MyInsights delivers authentic, in-the-moment insights at a fraction of the cost of traditional methods.
In addition to MyInsights, MyPanel is our solution for mystery shopping, audits, panel research, and field marketing. MyPanel empowers businesses to conduct large-scale audits and shopper insights programs seamlessly. It enables researchers to engage panels of participants in a wide range of activities, from mystery shopping and product testing to panel-based surveys and fieldwork assignments. With MyPanel, businesses can assess consumer behavior, product performance, and market trends with actionable data collected from real-time interactions in stores, homes, or public spaces. This flexibility helps clients gain insights that lead to better business decisions, whether it's for product launches, customer experience assessments, or retail audits.
MyInterviews, our latest addition, harnesses the power of artificial intelligence to revolutionize the way interviews are conducted in market research. MyInterviews simplifies and streamlines the interview process by using AI to conduct, transcribe, and analyze interviews in real-time. Researchers can benefit from AI-driven insights that identify key themes, sentiment, and trends without spending hours reviewing transcripts. This innovative tool reduces the manual effort involved in qualitative research while enhancing the depth and speed of analysis, enabling market researchers to focus on strategic thinking rather than administrative tasks.
With no subscription fees or monthly costs, MobileMarketResearch operates on a pay-per-participant model, ensuring that clients only pay for the research they conduct. Our apps offer unparalleled flexibility, allowing businesses to start and stop their projects as needed. Clients can sign up and test any of our apps for free, and they are only charged for active participants in real qualitative research projects.
At MobileMarketResearch, our mission is to empower market researchers with intuitive, high-quality mobile tools that provide real-time, actionable insights. Whether it's qualitative research, mystery shopping, or AI-powered interviews, our suite of apps is designed to help businesses make data-driven decisions that drive growth and innovation.