Simile
Based in USA
Software / platform provider
Developer of a platform simulating human society and predicting consumer, employee and citizen response
Services
Simile has developed a proprietary physical and behavioral simulation platform which it says replicates complex interactions in human society, allowing corporate clients to accurately test decisions before real-world deployment. Alongside its behavioral model, which it says has run tens of millions of simulations for Fortune 100 enterprises in healthcare, financial services and media markets, the firm offers a confidence model which predicts the accuracy of every simulation. The platform is used to optimize product launches and customer experiences, among other objectives.