Aaru
Based in USA
Software / platform provider
Software company specializing in predictive simulations of human behavior
Services
Partners of IPG for campaign audience sentiment forecasting. Aaru's expertise complements that of IPG's data sharing and targeting wing Acxiom - the latter focuses on identity resolution and audience management. IPG and Aaru have already worked together on multiple client assignments, and the more formal partnership will see predictive simulation incorporated into the campaign design modules within IPG's Interact.