Ocurate - acquired by FenixCommerce
Based in USA
Data / Analytics Specialist
Predictive analytics platform
Services
Ocurate uses data and artificial intelligence to predict consumer LTV, helping brands analyze the LTV:CAC ratio (Customer Acquisition Cost). The new Lead Scoring service uses historical data from client companies' CRM; a set of telemetry data from Ocurate's proprietary pixel technology; and its database of individual attitudes, behavior and trends - to identify valuable leads and predict who will spend more. Scores are assigned based on CAC payback potential, as well as predicted buying habits.