Kantar Consulting - not incl Numerator & Worldpanel
Based in UK
Full Service Firm
The global agency, minus Numerator and Worldpanel, which are now a separate unit known as Numerator
Services
Kantar is the world's leading marketing data and analytics business. We deliver the intelligence needed to power brand growth. We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value. All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.
Expertise
- Kantar BrandZ 2025 Report
The 20th anniversary edition of BrandZ's global report journeys through marketing's evolution over the past two decades covering economic booms and recessions, pandemics and insecurity.