Garcia Research
Based in Central America
Full Service Firm
Full service MR firm, Hispanic communities insight specialist
Services
Garcia Research boasts more than 35 years of experience serving clients across industries. The United States now has more than 71 million Hispanic consumers representing more than $3 trillion in purchasing power, and the firm says this market is 'too large and too distinct to reach with generic marketing.' In July '26 it launched the Marketing Access Scorecard (MAS), which evaluates how effectively brands communicate with US Hispanic consumers across their entire online presence.