The Broadcast Research Council of South Africa (BRC)
Based in South Africa
Non-profit ad currency body
Services
Awards and manages the country'sa ad currency, Total Video Measurement (TVM) - as of 2026 incumbent is NIQ (via GfK tech). TVM uses a single, fused panel to report daily on audience for linear TV, time-shifted viewing, connected TV on the big screen and online video on personal devices. 'The Broadcast Research Council of South Africa (BRC) is a non-profit industry body which operates as an independent entity. Our goal is to provide objective, transparent data, which caters to the audience measurement needs of the radio, television, marketing and advertising industries in South Africa. We are also responsible for the reliable collection of contributions from media owners via a levy system, as well as the management of these funds.'