GetWhy
Based in Nordics & Baltics
Software / platform provider
GenAI-based end-to-end consumer research platform
Services
GetWhy taps AI to help clients conduct studies and extract insights from video-based interviews. Established in 2011 as UserTribe, it pivoted from an MR services company to a software-based model, with the new name Sonar, in 2017 and in January 2024 it changed its name to GetWhy to avoid confusion with another company. A year ago it secured $34.5m in Series A funding from PeakSpan Capital, which took a 'significant' minority stake in the company.