Amplified - previously Amplified Intelligence
Based in Australia / NZ
Software / platform provider
Attention measurement in advertising platform
Services
Amplified defines, measures and predicts attention metrics through robust data capture the world over, across all major device types and platforms. Via machine learning processes able to record three distinct types of attention measurements as well as collect a host of ad delivery metrics and engagement factors. We also take a closer look at attributes and behaviour such as human emotion and advertising context, and the role they play in media performance