Strategir
Based in France
Full Service Firm
consumer and shopper research specialist
Services
Strategir focuses on exploring the reasons why people behave the way they do, across different cultures and markets. We support our clients in their marketing strategy building and help them make the right choices at the various stages of their projects:
- Thinking through their future innovations a long time in advance
- Understanding their market or consumers of the category
- Seeking consumer insights
- Crafting their marketing mix including the pack, products, price, competitive context, etc.)
- Assessing their sales
- Forecasting sales volume.