smartclip
Based in France
Data / Analytics Specialist
AdTech company
Services
Smartclip analyses the 360 degree impact of a TV campaign: business performance, including traffic, app downloads and conversions; and the branding effect (socio-demo, geolocalisation, and search visibility). The firm has also developed a scoring algorithm capable of identifying who, among the web visitors online during a TV spot airing, has been exposed to the TV spot and has reacted immediately. The firm says it not only measures the performance of a TV spot, but also captures the incremental traffic effect generated by the online notoriety of a campaign, with both a short and long-term view.