Yabble - bought by YouGov August '24 - originally known as The Thinking Studio
Based in Australia / NZ
Full Service Firm
MR firm, synthetic data pioneer
Services
Yabble, which is now part of YouGov, uses proprietary algorithms, custom fine-tuned models and complex prompt engineering to deliver tools tailored for each stage of the market research process, and was listed as a GRIT Top 50 Most Innovative Supplier list for 2023.