Brand Health Pty Ltd
Based in Australia / NZ
Full Service Firm
We help brands understand their market dynamics, what consumers think and feel about your brand and identify where the opportunities lie to maximise growth.
Services
How we help your brand grow:
Step 1. Understanding market dynamics
Our starting point, we recommend beginning your journey by conducting a deep brand exploration, industry and the competitive landscape. We build you a marketing funnel, look at brand positioning and customer satisfaction.
Step 2. Market segmentation & targeting
Next we analyse your market to understand how different people use your products and services, the differences in the way they think and feel, what media they consume and create a segmentation that identifies your most valuable customers.
Step 3. Tracking your brand's performance
Once we understand the environment your brand operates in and your target audience, we build a brand tracking program to monitor key performance metrics over time, with all insights reported through our state of the art online dashboard.
We have a close knit team of research experts that love getting their hands dirty and discovering what makes your brand different.
With over 30 years of combined brand experience amongst our leadership team, we are well placed to help guide you through the brand research process and provide intelligence to empower you and your entire organisation.
We deliver visual reports that bring the insights to life. Our reports include simple guidance and straightforward explanations that will be accessible to anyone in your marketing team.