Trufan - rebranded as Surf
Based in Canada
Software / platform provider
consented consumer data-gathering for profiling, targeting
Services
Surf operates an exchange where consumers can gain rewards for sharing their data: client companies decide on their own incentives, from gift cards and discounts to sweepstake entries and charity donations. Surf for Brands will be offered in two ways: Analytics and Commerce. Analytics will continue to give brands the ability to easily generate, segment and activate a variety of social and first-party data to better understand any audience. Commerce to be offered in the near future - allowing brands to analyze anonymized and cohorted web data from Surf