OutPoint
Based in Canada
Software / platform provider
data science platform
Services
OutPoint helps marketers allocate media budgets through automated media mix modeling (MMM). The firm, which was founded in January by CEO Rob Palumbo and CTO Sean Billings, uses machine learning and MMM to help consumer growth teams map ad spend to revenue based on incremental lift and predicted performance. The firm's predictive models then recommend how much to increase or decrease ad spend across channels.