Primitive Labs
Based in USA
Data / Analytics Specialist
Modeling of human behavior and decision-making
Services
The firm's research centers on modelling how people form goals, change beliefs and make decisions. For example, under pressures like uncertainty or time, people will either persist or abandon their objectives - Primitive Labs wants to help AI systems 'reason human behavior, rather than simply predicting the next action.'
Primitive Labs is currently developing customer modelling / behavioral simulation platform Instinct.