Cerkl / Broadcast
Based in USA
Data / Analytics Specialist
Internal communications technology specialist operating a business analytics platform, Broadcast
Services
The Broadcast platform's new 'Insights' version supports users in different roles across an organization, with outputs including high-level summaries and detailed performance data, covering data such as email engagement over time, content performance by channel, and audience-level insights across both campaigns and ongoing content. Organizational benchmarks are provided for context. Insights also introduces expanded reporting capabilities across Broadcast channels, allowing for analysis of specific campaign performance, including audience reach and link engagement, and tracking of how individual audience members interact with content.