Consumer Canvas - a brand of NIQ and MRI-Simmons
Based in USA
Data / Analytics Specialist
data enrichment and syndicated audiences
Services
A data intelligence company revolutionizing the way marketers use audience data through the marketing lifecycle to drive positive outcomes. Although audience data is the lifeblood of the media ecosystem, today's data marketplace is filled with consumer insights that are often inaccurate, gathered through faulty methodologies, lack representation of the consumer population, or are scaled with questionable data science practices. Built to address these challenges, our syndicated audience segments are created from unique data assets and proprietary modelling techniques that provide high-fidelity audience data to marketers and media owners.