Behaviorally
Based in USA
Full Service Firm
Point of Purchase specialists
Services
Behaviorally offers insights and tech-enabled products focused around consumer behavior in the final moments along the path-to-purchase, and operates 'the world's largest' database of behavioral consumer pack design metrics.
Expertise
- Driving Innovation and Elevating Talent
Podcast: Katie O'Connor joined Karen Lynch (Head of Content, Greenbook) to discuss Greenbook's 2025 Future List and the commitment to innovation and creativity in consumer insights.- More than Skin Deep: How Packaging Shapes the Beauty Industry
Let's be real - packaging sells the product before the formula even gets a chance. If it doesn't catch your eye, feel good in your hands, or clearly tell you why you need it, you're moving on. So, let's break down how brands are absolutely killing the packaging game...- Beverages unPACKED[TM] Report - France
The French market for non-alcoholic beverages, such as sodas, colas, iced teas, fruit juices, and energy drinks, has seen significant growth. Let's dive into how beverage brands can master the art of being Seen, Shoppable, Seductive, and Selected! [complete form to view]- Turning Shrinkflation Into a Shopper Win: How Packaging & Messaging Guide Choice
Products are shrinking, but the price tags aren't. While it may seem like a smart strategy on paper, shrinkflation has the potential to create negative consumer perceptions, making it a psychological challenge for both shoppers and brands alike.- From the Insight250: Haleon's Litthya Baez on Enhancing Healthcare with Insights
Behaviorally's Crispin Beale (Group President) and Haleon's Litthya Baez (US Portfolio Lead Consumer & Shopper Insights) recently sat down for ESOMAR's Insight250 Winners Series in ESOMAR Research World to discuss insights that drive growth for leading health and wellness brands.