Looper Insights
Based in UK
Data / Analytics Specialist
CTV merchandising analytics platform
Services
Looper's platform is used by major studios, streamers, broadcasters and regulators worldwide, including Amazon Prime, Disney, TNT, NBCU, ITVX and Ofcom. The system tracks how and where content appears across hundreds of connected TV devices in more than 25 countries, presenting it in a proprietary 'MPV' framework (Media Placement Value). In November '25 it launched a solution called the Sports Visibility Tracker, allowing sports streamers, broadcasters and rights holders to verify campaign compliance, measure performance and optimise live event promotions across connected TV devices in real time.