Global Media & Entertainment Group / Global:IQ
Based in UK
Radio station group, now operates an ad planning and management suite called Global:IQ
Services
Global Media & Entertainment Group, the owner of UK radio stations such as Heart, Capital, LBC and Classic FM, has launched a platform called Global:IQ, providing advertisers with a suite of tools to plan, measure and prove the impact of campaigns across audio, outdoor and video. The launch brings together first, second and third-party data, AI-powered analytics, ad exposure data and creative optimisation tools in one platform. First-party data comes from 11 million registered users of its Global Player, while second-party data comes from a partnership with the Transport for London network, including taps and WiFi connections, and premium partner datasets from BT/EE and Spendmapper. These are combined with data from planning sources such as TGI and TouchPoints, and measurement data from RAJAR and Route.