PAMCo
Based in UK
UK newspaper and magazine readership currency body
Services
The Publishers Audience Measurement Company (PAMCo), is the governing body which oversees audience measurement for the published media industry. We are responsible for the joint industry currency (JIC) called PAMCo - Audience Measurement for Publishers in place of NRS data.
Our funding stakeholders are the Institute of Practitioners in Advertising (IPA - Advertising Agencies), Newsworks (representing Newsbrands) and the Professional Publishers Association (PPA - Magazine Media). Our board also has representation from The Incorporated Society of British Advertisers (ISBA).