Clevertouch Consulting
Based in UK
Data / Analytics Specialist
Marketing tech advisory firm
Services
Clevertouch aims to help clients make sense of their martech investment and prove the ROI, and introduced the concept of 'the Martech Spine', which is primarily based around marketing automation and marketing cloud platforms. A recently-launchedbenchmarking and insights platform called MartechIQ gives marketers the ability to benchmark against industry peers, diagnose strengths and weaknesses, predict future capability needs, and get tailored recommendations to drive ROI.