Mantis Intelligence - a division of Reach PLC
Based in UK
Data / Analytics Specialist
Contextual advertising solutions firm
Services
Mantis uses IBM Watson and machine learning - refined over the past five years - to read and understand content like a human. It analyses a page's content and video to identify topics and tone. By understanding the full context of a page, Mantis uncovers in-depth contextual signals, enabling more precise and enriched targeting. A new service (2025), Mantis Attention, provides metrics such as placement, share of page, time in view, and overall engagement, allowing advertisers to prioritize placements with high Attention Per Mille (APM) and Effective Attention per Mille (eAPM), and offering data-driven ROI optimisation tools.