Tesco Media Insight platform - in partnership with dunnhumby
Based in UK
Software / platform provider
Media & Insight Platform
Services
the Tesco Media & Insight Platform brings together Tesco's understanding of its customers, through Tesco Clubcard and instore insights, to help suppliers and agencies engage with customers, and provide those customers with a more personalised and relevant shopping experience. The platform can be used to build a profile of clients' best customers, offers a range of customer targeting options; and its measurement tools allow brands to see the return on spend. In addition, it can be used to conduct evaluation of third-party media campaigns through data matching, inclusive of walled garden platforms.
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