Black Swan Data - now part of Mintel
Based in UK
Data / Analytics Specialist
A social listening and consumer trends prediction agency, part of Mintel since June '25
Services
Surefire innovation for surefire growth. Black Swan guides smarter decisions at every stage of innovation, by predicting consumer behavior with 89% accuracy. In a changing world, move fast to identify untapped opportunities, create powerful new ideas, and win in your market. IDENTIFY dynamic category growth drivers and opportunities. DEFINE where your product can play - and win. PRIORITIZE ingredients, claims, and benefits for success. CREATE concepts and comms to powerfully engage.