Latana
Based in Germany
Full Service Firm
consumer insights platform
Services
Latana is the brainchild of Nico Jaspers, who formed survey platform Dalia Research in 2013, and uses the same data collection methodology to uncover how people's perception of brands - both their own and those of competitors - change over time. Users can then identify and analyse the audiences and purchase drivers offering them potential growth. The solution uses mobile optimised surveys to provide a well-targeted, opt-in audience across the globe.