Mortar AI
Based in Australia / NZ
Data / Analytics Specialist
A 'connected operating system' for marketers, including MMM and forecasting tools
Services
Mortar AI brings all your data, planning, and decisions into one intuitive space. The firm has recently launched a fully integrated Marketing Mix Modelling (MMM) solution, which allows marketers to forecast, optimize and reallocate spend in real time without overhauling their existing tech stack. It already offers Mortar DS, the platform's data and audience layer; and a campaign automation and optimization engine, Helix, to clients concentrated in the retail, automotive and FMCG sectors.