Outdoor Media Association (OMA)
Based in Australia / NZ
Australian body for OOH media and measurement, debeloper of the Move measurement system
Services
The new MOVE, operational from 2026, will forecast audience for more than 180,000 outdoor ad sites across the country, and is based on an original 2022 mobility study involving around 5,000 people, who carried trackers over fourteen days, generating around 280,000 trips. Trackers contained barometers and gyroscopes as well as GPS, allowing the system to predict behaviour and engagement within retail and mall sites.