TAM India
Based in South Asia
Full Service Firm
Audience measurement and ad currency JV between Kantar Media and Nielsen
Services
Since being legally excluded from providing audience ratings in india in 2014, TAM India has remained a player in the extended market, providing monitoring of hundreds of TV channels, publications and radio stations, and thousands of digital publishers, for ad and PR purposes. It's now (summer '26) negotiating a return to ad currency provision