MRUCI (The Media Research Users Council India)
Based in South Asia
Not-for-profit industry body providing ad currency and other solutions
Services
MRUCI conducts research into audiences for media including newspapers, television, radio and outdoor ad hoardings. Its continuous print / multi-media readership and consumer habits survey, the Indian Readership Survey (IRS) was established through the merger of the country's two main print readership studies: the National Readership Survey (NRS) conducted by the National Readership Studies Council, and its own original Indian Readership Survey (IRS).