Based in UK
Software / platform provider
Automated research platform with agile research and analysis products mostly geared around ad and innovation testing
Services
Create winning products with connected insights
A connected, AI-powered system to test, learn, and iterate with consumers looped in at every step, delivering outcomes predictive of in-market success. Brands using Zappi see a 4-7% increase in new product revenue compared to legacy providers (Forrester), proving the power of iterative development with your consumers and unlocking the value of your past data to anticipate trends and stay ahead of the competition.
Create ads that connect with consumers
From concepts to execution, guide your ad development with insights that matter. Powered by AI and grounded in real market outcomes, Zappi keeps you connected to consumers to create ads that boost short-term sales and build lasting brand equity.
Keep a pulse on your brand
Get continuous insight into how people experience your brand, what’s driving growth, and where to focus next. With Zappi’s Brand Health Tracker, you can spot shifts early, stay ahead of changing expectations, and make confident decisions rooted in real consumer behavior - not guesswork.
A continuous feedback loop, accelerated by AI
Traditional research models leave teams playing catch-up. With Zappi, each project builds on past insights. Get continuous consumer feedback across the entire development cycle to move faster and stay connected to the consumer.In the News: list all 62 articles
- Zappi Data Feeds New Picsart Creative Assessment Offer
- Zappi Unveils Synthetic Tool for Early Stage Innovation
- Zappi Rolls Out Rapid Ad Testing Tool Amplify AI
- Zappi, Market Logic Team for Seamless Innovation Offer
- Zappi Launches Real-Time Brand Health Tracker
- US and UK Hires for Zappi
- Three Hires for Zappi
- Zappi Senior Hires Include New CRO
- London Hire for Behaviorally
- Former Zappi CGO Fleischman Joins aytm
- Zappi President Barry Departs after Ten Years
- Zappi Unveils End-to-End AI-Driven Innovation System
- New CEO for Zappi as Founder Phillips Moves Role
- Innovation Partnership for Zappi and Woxi
- Zappi Hires and Promotes for Senior Team
- Circana and Zappi Team for 'Guided Surveys' Solution
- Former Nielsen CEO Mitch Barns Joins Zappi Board
- Zappi Restructures Executive Team
- Zappi Hires Client Leaders in London and New York
- Women In Research Adds Three to Advisory Board
- New Zappi Concept Test Rolled Out
- Zappi Brings In 'Go-to-Market' Leader
- Zappi's Wates Joins Measure Protocol
- Cint and Zappi to Collaborate
- Zappi Launches 'Optimize Reach' Research Ranking Tool
- Former Microsoft Insights Lead Joins Zappi
- Zappi Opens Hamburg Office
- Zappi Launches Tool to Improve In-Context Ad Insights
- Dynata Hires EVP Product Development, and Reshuffles
- Zappi, Survata Launch Real-time Brand Impact Measure
- Partnership for Voxpopme and ZappiStore
- ZappiStore Expands DACH and CEE Regional Support
- ZappiStore Hires VP Client Transformation
- ZappiStore Hires for Latin America Expansion
- Carr to Drive Client Transformation for ZappiStore
- Consensus Point Adds Hunnu Tool to ZappiStore
- Acacia Avenue Debuts 'Namer' Brand Test on ZappiStore
- Kantar TNS Rolls Out eValuateNow on ZappiStore
- ZappiStore Gets £12m to Pursue Automated MR 'Vision'
- GfK's Earle Moves to ZappiStore
- ZappiStore Hires Former McDonalds Insights Lead
- ZappiStore Hires Franco as VP Americas Eastern Region
- Millward Brown Debuts AdNow Comms Measure
- Added Value Launches SNAPSHOT Brand Measure
- ZappiStore Gears Up for New Phase with CMO Promotion
- ZappiStore Hires Shacklock for Design Role
- ZappiStore Hires in Singapore and US
- Zappix Adds Survey Tool to Customer Service App
- Millward Brown Launches LinkNow for Digital
- Millward Brown Launches Quick TV Copy Testing Tool
- Barry to Lead US Office for ZappiStore
- Social Media Tools Launched on ZappiStore
- ZappiStore to Open in Boston and Singapore
- Kantar Invests in ZappiStore
- MMR Rolls Out DIY Pack Test Tool on ZappiStore
- MB Rolls Out DIY Copy-Testing Solution
- Dan Foreman Takes Chairman's Role at ZappiStore
- ZappiStore Launches in Canada
- TNS Unveils Fast-Turnaround ConversionModel
- French and German Launch for ZappiStore
- Launch of DIY Survey Platform ZappiStore
- Kinetic Tests UK Advertising First
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